Author: BenBarnes

How To Use Excel For Supply Chain Management

 

Most businesses are heavily reliant on suppliers to keep their business running smoothly. This makes supply chain management a critical business function - one where MS Excel thrives. 

Using Excel for supply chain management is ideal because it allows you to keep tabular data, which can be used as a database by using VBA code. Additionally, Excel has a very advanced filtering system that allows different data to be selected from a wide range of tabular data.

In this post, we’ll explore some of the ways to use Excel for supply chain management with examples and screenshots. There's also a free Excel Supply Chain Management template to download at the bottom of this post.   

 

Global Supply Chain Management Issues

 

Many businesses work on ‘just in time’ ordering, so when the unexpected happens with deliveries, this causes a disaster if not properly managed.

This is very apparent at the moment with major supply chain problems between the UK and Europe. Similarly, the worldwide chip shortage affecting vehicle production is another example of how a chink in your supply chain management can cause a significant risk to the business. 

“The Association of Manufacturers of Domestic Appliances has reported a shipping cost increase of up to 300% since 2020, while the China-Britain Business Council (CBBC) say it’s as much as 350%.” - AAT

 

Setting Up Excel for Supply Chain Management

 

Excel is an incredibly powerful tool and has the capacity to store and number crunch vast amounts of data, making it ideal for keeping records of your supply chain.

 A simple supply chain management spreadsheet would have a spreadsheet tab with the following columns:

  • Supplier Name
  • Address
  • Email
  • Phone
  • Product
  • Quantity
  • Price
  • Date Ordered
  • Date Expected
  • Date Delivered

 

This keeps track of orders being made to suppliers and allows the monitoring of prices between different suppliers. It also enables delivery dates to be checked and shows if deliveries from a particular supplier are on time.

You can add filters to your supply chain management spreadsheet by selecting the column headings and then click the Data tab on the ribbon. Click on the Filter icon in the Sort & Filter group of the ribbon, and you will see drop-down filters for each column.

 

using excel filters in a supply chain management spreadsheet

 

The filters allow enormous flexibility in terms of selecting specific data.  For example, you could look at ordered dates between the start and finish dates or filter out what has been delivered late.  You can easily add a formula to compare the expected date to the delivered date and add a filter to the column.

You can easily see which suppliers are on time, and which ones are late with deliveries.

 

Using MS Excel For Stock Control 

Within your supply chain, you also need to monitor stock levels to ensure enough stock of particular products to satisfy demand.

To add a stock control tab to your supply chain management spreadsheet, add an additional tab by pressing the ‘+’ icon in the bottom left-hand corner of the sheet and add the following columns:

  • Product
  • Quantity
  • Price
  • Date
  • In / Out

The stock would be logged with an I flag in the In / Out column as the stock is received.  The stock would be logged with an O flag in the In / Out column as the stock is issued.

Where an issue of stock is made, quantities and prices are given a negative value, making it easy to use filters to see how much of the product is in stock.

By selecting a range of values or a column with your cursor, you can see the totals in the bottom right-hand corner of the Excel window.

 

 

You can use the filters to select ranges of dates or particular products.

A product filter will show you how much of a particular product is in stock. If it is low, then a new order needs to be placed with the relevant supplier.

 

Expanding Your Supply Chain Spreadsheet

 

Additional tabs could be added to your supply chain spreadsheet to show more information on products and suppliers.  For example, you could have a list of products in tabular form, with details of which supplier it can come from, cost from that supplier, whether it is mission-critical, and lead times for that supplier.

If the order of the product is not urgent, you can focus more on cost, and pick the supplier with the lowest price, provided that the lead time is reasonable. If the product order is urgent, you need to focus on the supplier with the shortest lead time and consider the cost a secondary consideration. If it is a mission-critical product, then it becomes even more urgent.

You could also have a list of suppliers in tabular form showing:

  • Name
  • Address
  • Phone Numbers
  • Email Address
  • Credit Terms
  • Rating

 

The rating could be a value of 1 to 5, dependent on how good the supplier is in your view in delivering on time and not making mistakes with order quantities or product names.

 You could also have a tabular table of contacts at each supplier, giving their direct line phone numbers and emails. When deliveries need chasing, having someone that you know in an organisation is handy.

By using filters on the tabular data, you can extract the information necessary to make purchasing decisions and manage your supply chain.

 

Supply Chain Working with a Database

 

Taking this idea one step further, you might make your Supply Chain Management spreadsheet more sophisticated by using VBA code and linking it back to a database, such as Microsoft Access.

A relational database can easily be created and easily by linking your Excel spreadsheet with VBA code.  Excel forms can provide a professional looking front end to allow users to update the data and enable users to query the database in the same way you would use the Excel filters.

You can quickly produce reports tailored to your requirements, e.g., the best-rated suppliers and what they supply. Who has the shortest lead times?

 

Conclusion

 

By using tabular data in Excel, it is straightforward to monitor purchasing from suppliers and make the best purchasing decisions to get the best value for money and make sure that your organisation does not run out of an essential product.  You can also see fallback suppliers, so if one supplier cannot complete an order in the time demanded, you have other suppliers that may be able to fill the gap.

Control of purchasing data in this way is essential to the smooth running of any business.

Free Spreadsheet Download

Complete our form to download a simple supply chain management template spreadsheet for your business.

What Is An Excel Macro-Enabled Workbook?

Macros Are a Useful Automation Tool

 

For many business leaders, Excel is an important tool that helps you to integrate data into everyday business life.

 

While most professionals understand how to input and view data in Excel, many don't realise the ways in which this programme could benefit them.

 

One key feature that the team here at The Excel Experts love using is Macros. If you're unsure about Macros and why you should be using an Excel Macro-Enabled Workbook in your business, then keep reading to find out more.

 

What Is A Macro And Why Enable Macros On Your Workbook?

 

A Macro is an instruction that is written into your Excel Workbook and allows the programme to connect with other digital tools and conduct simple tasks automatically.

 

Once you have your macros ready and your Excel Workbook is Macro-Enabled, you can use them to automate simple tasks.

 

For example, if you want your Excel Workbook to import data from a certain platform at a set time each month, or to send a specific email at set times, then you can programme a macro to do this for you.

 

This approach will save you time and allow you to automate tedious tasks without the need for expensive software that you have to buy, learn and import your data onto.

 

With a Macro-Enabled Workbook and a little help from Excel pros, like the team at The Excel Experts, you can instruct Excel on exactly what you need it to do.

 

You'll be able to use the Microsoft tool that you know and love to save you time and allow you to streamline your organisation.

 

Enabling Macros In an Excel workbook allows it to automate basic tasks and allows you to use and write new macros for your company.

 

macro enabled workbook

 

Creating a Macro and using it correctly can be tough, but making the workbook itself is easy enough. All you have to do is save the document, visit the drop-down menu where it says 'Save As Type' and choose 'Excel Macro-Enabled Workbook'.

 

The document will save as '*.xlsm', which means that you can now enable macros and write instructions that Excel will follow.

 

Making and managing macros might sound very complicated, but with a little help from the team here at The Excel Experts, you can quickly and easily make macros work for you.

 

How Can The Excel Experts Help You With Your Macro-Enabled Workbook Needs?

 

Macros are a developer tool, so they can be challenging for novices. Macros are written in Visual Basic for Applications (VBA), which is Microsoft's unique developer code for Excel.

 

Thankfully, there are teams who can help you to use Macros correctly and ensure that they function smoothly. With a strong understanding of VBA language and Excel automation, our staff can help you turn an ordinary Excel Workbook into a useful tool for your business.

 

Enabling a macro in your Excel Workbooks could save you time and effort, leaving you free to run your business effectively.

 

Contact us today to find out more about how our friendly team can help you create macro-enabled workbooks and more in Excel.

 

You can reach us on 0800 772 3782 or email info@theexcelexperts.com to learn more about our service offering and how we can make Excel work for you.

Enabling Macros In Excel Can Compromise Your Data

Excel Macros Are Useful But Potentially Dangerous 

 

Enabling Macros in Excel turns a spreadsheet tool into a high-performance automation tool that can help your business save time, effort and, by extension, money.

However, like any software, Macros do pose some risks. Mainly, these risks revolve around using Macros incorrectly or using pre-made Macros you find on the Internet that could pose a security risk.

At The Excel Experts, we’re deeply committed to helping business leaders such as yourself to use Excel productively and ensure that it benefits their company.

That’s why we’ve put together this handy guide to the most common risks associated with enabling Macros in Excel and how you can avoid them.

 

Using Pre-Made Macros Could Lead To Security Risks

 

Macros can be challenging to write yourself, which is why many business leaders turn to pre-made versions created by developers. While professionals such as ours can create custom Excel Macros that benefit your business, there are developers out there who encode malware into their Macros to harm users.

 

Often, these Macros are found online and offered as a quick and easy way to automate Excel. As such, the easiest way to avoid this issue is to make sure that you only use trusted providers of code, such as The Excel Experts.

 

Our team will craft unique Macros that suit your company and allow you to complete business-critical tasks in less time. Macros made by trusted partners such as us are entirely safe. If you don’t know and trust the source of the Macro code, then don’t use it.

 

Macros Can Damage Data If Used Incorrectly

 

If a Macro is used incorrectly, it could damage your data and, potentially, corrupt your Excel Workbook. If the Workbook is the only document with your data, this could have significant repercussions for your company. If you want to ensure that your staff use your Excel Macros correctly, consider giving them some expert training.

 

The Excel Experts offer Excel Training Courses tailored to meet your unique business needs and ensure that everyone absorbs as much information as possible.

 

The result will be informed, dedicated employees who will understand how Macros work and be more likely to avoid making potentially costly mistakes.

 

When Used Correctly, Enabling Macros In Excel Can Be Useful

 

As with everything in life, there are risks to enabling Macros in Excel. The best way to avoid any issues is to work with a team of experts in Excel. Our business is named The Excel Experts because we know everything there is to know about this unique and useful programme.

 

So, our team can help you to use Macros correctly and make the most out of them. We can help you create custom Excel Workbooks that will save your staff time and make your business run smoothly.

 

We offer a range of Excel Automation services and can help any business use Excel to streamline reporting, workflows and much more.

 

Speak to us today on 0800 772 3782 or send an email to info@theexcelexperts.com to find out more about how we can help you make the most of Excel.

5 Reasons To Book Excel Training Now!

woman teaching excel training course

 

Microsoft Excel is an incredibly versatile piece of software that has cemented itself into our work and home lives since its launch in the 1980s. Because it’s used every day in most businesses, employers often look for candidates with Excel training or experience using Excel in a previous role. 

Luckily, for those who have never used Excel before or need to brush up on their skills, Excel training courses are available to take online and face-to-face. From learning the basics to writing advanced formulas and using automation, there are many features to master. 

Knowing how to use Excel is a highly sought after skill, and these are just some of the reasons booking yourself onto Excel training courses will benefit you and your career. 

 

1. Increase Your Salary Prospects 

 

If you’ve got Excel skills or plan to gain them, one key benefit is higher earning potential.  Having certified Excel skills can, on average, increase earning potential by 12%. Additionally, 82% of jobs require Excel skills and/or experience with productivity software. 

 

2. Move Into a New Career

 

While general Excel skills are undoubtedly useful, you could use advanced skills to make a career move into a role that heavily relies on using Excel and its more advanced feature set. 

Many functions use Excel, from accounting to marketing to coding and eCommerce. You will make yourself an easy hire for an employer by learning the right mix of Excel skills for the position you want. 

 

3. Complete Daily Tasks a Lot Faster 

 

Have you ever heard of Excel automation? It’s one of the most loved and used features in Excel by large and small businesses alike. And, that’s not surprising given the time it can save. 

From automating repetitive daily tasks to generating dashboards and reporting, Excel automation is powerful. Learning how to master it will put you in a great position to claw back some time for you and your team. 

 

4. Stay Up To Date With New Features 

 

Software programmes regularly have updates and add new features, and Excel is no different. Excel refresher courses are a great way to go over your basic skills and learn about new features that will help make your job easier.

 

5. Excel Training Helps To Improve Business Performance 

 

Data collection and analysis have become essential activities in business, particularly those that sell online. But data is useless if companies don’t have the staff to cleanse, sort and analyse it. Anyone who can offer these skills to their business will be invaluable and help deliver data-driven marketing to improve sales and customer retention.  

 

Upskill & Earn More With Excel Training

 

In this post, we’ve covered five key reasons for booking an Excel training course. From earning more in your current role to making a career move having the right Excel skills will help in all of these areas and increase your chances of achieving what you want. 

Remember, Microsoft Excel is a vast programme, and there’s lots to learn, so pick your courses wisely! 

7 Ways An Excel Consultant Will Improve Business Performance

man looking at excel dashboard report

 

Microsoft Excel Consultants are the best people to turn to when you have a spreadsheet problem in your business. An old or broken spreadsheet can cause significant issues across multiple business functions from finance to eCommerce. Ensuring you’ve got an expert on hand to help get you up and running again as quickly as possible is essential. 

Excel specialists don’t just fix broken sheets; they help you streamline existing processes using automation, integrate systems using developer skills, and visualise data like sales and customer information in easy to read and use reports. 

If your business is using Exel or other spreadsheet software, keep in mind these seven tasks that an excel specialist can help you with if you don’t have the skills or staff to do it internally. 

 

Creating Awesome Dashboards


Given Excel is numbers based software, it’s the perfect solution for bringing together your key metrics such as sales, customers, quotes, website visits and more. Visualising this critical business data in the form of graphs and charts is essential for two reasons. 

  1. It helps you to show complex figures in a digestible format which is particularly useful for presentations and reports 
  2. Visualising data will help you to tell a story and gather insights such as why sales improved in one month vs another 

Dashboards aren’t new, and neither is using Excel to create them. So, if your role involves reporting on key figures within the business, get in touch today. We’ll help you transform your reporting and storytelling by visualising your data in an Excel Dashboard

 

Sorting & Cleaning Data 


Most businesses collect customer data, from a simple name and email to complex information about previous purchases, lifetime value and length of custom. For eCommerce in particular, this information can add up to 100,000’s of rows of data that need to be stored and maintained correctly, so it can actually be used in the business. 

Excel is still a very popular tool for storing and reviewing this type of data. Even companies with specific CRM systems will most likely export data to Excel, where it’s easier to work with. One of the common errors companies make is not having a good template in place from the beginning. 

That’s something we help with here at the Excel Experts. If you’re looking at a spreadsheet with a huge amount of data and don’t know where to begin, give us a call! One of our experts can help you create a solution to solve your data cleaning problems.  

 

Automating Internal Processes 


Every business has monotonous tasks that are usually a time-suck for employees. For example, transferring data from one system to another or manually updating sales figures and reports. 

With Excel automation, you can make that a thing of the past. Using Excel’s automation capabilities, we’ve built some incredible systems and workflows that have saved customers hours and enabled staff to focus on high-value tasks.

The capabilities for Exel automation are fairly broad, so even the most complex tasks shouldn’t be ignored when it comes to deciding if automation is right for your business.  

 

Quotation Tools 


If you’re a business that tends to send out lots of quotes then getting an Excel Expert to create a bespoke quoting form for you will save your staff a lot of time and will help prevent manual errors. Automated quotation forms linked to your website or CRM are a great way to streamline your existing processes and reduce the admin burden on your sales teams. 

If you are not quite ready to go, ‘full automation’ quotation forms can also be created with drop-down boxes so that only specific values can be selected. Again, this is a great way to reduce errors and save your team time by not having to type out each quote manually. 

To take this one step further, you could link your quotation forms to an invoice and order tracking spreadsheet, giving you a complete view of your sales process from quote to order to payment.   

 

Reporting On Sales Using Excel  


Sales are essential for every business, and you need to have a place that you can regularly see and review your sales performance. A sales reporting spreadsheet will do just this, but it won’t be the same for all businesses. 

Depending on what you want an Excel sales report to show, you’ll most likely need a bespoke spreadsheet designed by a pro so that all of the data is displaying correctly and being pulled from the right sources. If you plan to update it manually, it might be something you can do yourself. 

You could make a sales reporting spreadsheet part of existing automation, as we spoke about earlier. Additionally, you could use Excels dev capabilities to connect a sales spreadsheet to your website or order management system so that it pulls data regularly, saving you the hassle of having to go through multiple log-ins just to get some basic sales stats.  

Take a look at the case study we wrote about the latest invoice and order tracking spreadsheet we created.  

 

Use Excel To Connect Software


Not many businesses know that Excel is one of the best pieces of middleware out of there. This means that Excel can be used very effectively to facilitate the transfer of data between systems that might not be possible with out-the-box software. 

Most businesses now have multiple pieces of software, whether that’s retail and eCommerce software, accounting software, CRM, stock management, HR software and more. This means that functions can be siloed, data sharing within the business becomes highly compromised and sometimes data can even be lost. 

The solution is using Excel as middleware between the systems you want to connect. To do this, you’ll need someone with dev skills, which luckily our Excel Experts have! This allows the easy flow of data throughout the business, which leads to better, data-driven decision making.    

 

Accounting Spreadsheets


If you’re unsure about spending money on accounting software for your business, then fear not; Excel is a programme more than capable of handling accounting tasks. Most accounts will use Excel anyway alongside more specialist accounting software like Sage. 

The other benefit of using Excel for your accounts is that it makes it easier for your accountant to work with. Most of the time, they may import your sheets into their software, saving them time (and you money) on your accounting fees. A win-win!   

 

The Excel Experts Are Here To Help!


We love working with Excel because it’s such a powerful tool. If you’ve seen anything in our list that’s caught your eye please do
get in touch for more information and we’ll be happy to help.

Custom Excel Spreadsheets Help Businesses Perform Better

 

Microsoft Excel is one of the most used and versatile spreadsheets solutions used by businesses today. From accounting to stock control to product information management, Excel can be used to streamline and improve your internal business processes.

One of the best ways to do this is with a custom Excel spreadsheet tailored to your business and the outcome you want to achieve.


In this post, we’ll cover why a business should consider using custom excel spreadsheets versus standard templates and why custom-designed spreadsheets will most likely save your business money in the long term, making them an essential – yet affordable – investment. So, let’s dive in!

 

Why Do I Need a Custom Excel Spreadsheet?

It’s perfectly reasonable to question the need for a custom Excel spreadsheet, especially if you’re a smaller business or don’t use Excel that often. However, the benefits of having a spreadsheet tailored to the task or process you need to complete are significant.

If you search online, you will find thousands of free Excel templates that you can use straight away in your business. The positive is that these free templates will help you solve a problem quickly and with relatively little effort. Most of the time, you just need to input your data, and the sheet will do its thing. 

Problems with free templates often arise when the sheet is no longer fit for purpose. Maybe the amount of data your business uses has increased significantly, or you need to add a new column that is causing issues in the spreadsheet.

Custom Excel spreadsheets designed to be scalable with your business tailored to the task you’re trying to complete, which a free template simply cannot do. This is where a custom Excel spreadsheet comes into its own. 

Because of our experience in designing spreadsheets for a range of businesses, we know the likely pitfalls and requirements you’ll have months ahead of time, and your spreadsheet can be designed to cater for these from day one.

This means less disruption for your business, full scalability and a solution that works exactly as you need it to every single time.

 

What Can A Custom Excel Spreadsheet Be Used For?

Thanks to the versatility of MS Excel spreadsheets, the list of uses for Excel in business is long and varied. Some of the most common spreadsheets that we design for our business clients include: 

 

  • Spreadsheets to automate repetitive tasks
  • Accounting spreadsheets
  • Sales reporting and tracking 
  • Invoice and customer tracking 
  • Product information management 
  • Dashboards & KPI reports
  • eCommerce integration spreadsheets

 

Using Excel for automation through to implementing Excel as middleware between systems, we design custom Excel spreadsheets that complement your existing processes or improve them so your staff have more time. 

So, rather than completing tedious manual work or constantly having to use a work-around to get a standard spreadsheet to output the data and analysis you need, staff can work on high-value tasks for the business. This could be anything from generating more income to simply getting more done in the day, increasing productivity and reducing stress.

 

Why Do I Need To Create A Custom Excel Spreadsheet? 

The most important consideration is what the sheet will be used for. While an Excel document can have many ‘tabs’, using one sheet for one purpose is best practice. For example, you may have a sales report in one tab and a stock report in another. 

Knowing what you want the spreadsheet to do and how you want to view the data is a crucial first step. Some examples might include: 

 

  • I want to see all of my stock levels in real-time 
  • I want to automate a specific task to save my staff time 
  • I want to create a dashboard that shows me the key business metrics at a glance 

 

With a purpose for the spreadsheet identified, the task moves on to designing the sheet to ensure it delivers on your objectives. This process is vital to get right early so that you’re not editing a sheet later on with live data in it. 

As well as functionality, the way the sheet looks is essential too. Line spacing, colours, fonts and borders all contribute to ensuring your spreadsheet is functional and user-friendly, critical if you want people to adopt a new or updated way of working.  

With the design in place, we’ll start adding data into the sheet a run some tests to make sure everything is working the way you want it to. Finally, we can add all of the data into your custom Excel spreadsheet with your approval, and you’re good to go. 

 

How Much Does a Custom Excel Spreadsheet Cost?

Due to the nature of every project being different, we cannot provide a standard price for projects. However, if you get in touch with our team and book a no-obligation discovery call, we’ll give you a quote and timeline for completion. 

It’s always important to remember the positive long-term impact a custom spreadsheet design will have on your business. For example, would a sheet save your employees an hour day if a task was automated? Would it prevent errors that make reporting easier? Will it prevent over or understocking?

On balance, our clients find that a small investment in a custom-designed spreadsheet delivers great returns over many years. 

 

Why Use The Excel Experts For Your Spreadsheet Design?

Here at the Excel Experts, we’re dedicated to matching you with the perfect Excel consultant for the task you need to complete. We’ve got experts in every area of Excel that are friendly, affordable and highly experienced in various sectors. 

When you work with us, you can be confident that we’ve most likely dealt with your problem before and know what the most cost-effective and appropriate solution is for your business. Whatsmore, we offer a 100% no questions asked total satisfaction guarantee. 

Some of the clients we’ve worked with include:

 

  • Hampshire Constabulary
  • Martin & Co Estate Agents 
  • JC Decaux Media 
  • Greenpeace 
  • Bellway Homes

 

Contact our team of Excel specialists today, and let’s get planning and implementing a custom Excel spreadsheet for your business that saves your business time and money and allows your staff and company to focus on what they do best. 

 

 

 

 

 

 

Spreadsheet Consultants & Excel Specialists

spreadsheet consultant


If you’re looking for a spreadsheet consultant to help you with Excel, or any type of spreadsheet you’re in the right place! The Excel Experts can help with a range of tasks from quick fixes to large scale spreadsheet projects.

Need help right now?

Call Us: 0800 772 3782

Email: info@theexcelexperts.com

 

What Is An Excel Spreadsheet Consultant?


An Excel spreadsheet consultant is an IT professional that is trained in using Microsoft Excel to create bespoke spreadsheets, integrate Excel with other systems such as eCommerce and train others in how to
use Excel for business

Because Excel can deliver such diverse solutions many consultants specialise in a particular area. One of the benefits of using an Excel consultancy like The Excel Experts is that we have a team of people covering every aspect of Excel. So, whatever problem you need fixing we’ve got an expert to help!

 

Why Hire A Spreadsheet Consultant?


A spreadsheet consultant can be an incredibly useful resource for your business to have. From
creating excel spreadsheets to streamlining your business with Excel automation hiring a spreadsheet expert will save you time and money. 

Some of the tasks that spreadsheet consultants are able to help you with include:

  • Spreadsheet design
  • Excel spreadsheet automation
  • Data visualisation in Excel
  • Pivot Tables
  • Accurate & error-free data entry
  • Simplifying complex spreadsheets
  • Creating reports in Excel
  • Invoicing template creation
  • Excel to eCommerce integration
  • Excel Macros & VBA
  • Dashboard creation
  • MS Office on-site & online training


One of the main reasons for hiring a consultant is to help your business save time. Small business owners, in particular, wear many hats so using Excel to automate your invoices for example will give you more time to deliver billable work. 

For large businesses that have greater project requirements hiring an expert that has skills in a particular area of Excel will ensure that your team can work efficiently and deliver the project on time with no issues.   

 

How Much Does a Spreadsheet Consultant Cost?


The cost of hiring an Excel Expert will depend on the task or project that you need to complete. We quote every job individually based on the complexity of what needs doing and how long it will take to deliver your completed solution. 

 

Do Excel Consultants Offer Training?


While we can’t speak for other consultancies here at The Excel Experts we offer face to face and remote
MS Office and MS Excel training. The sessions that we deliver are are engaging and rewarding. We’ve worked with some great people and companies to help ensure their staff have the excel skills required to complete tasks quickly and with minimum errors. 

If you’d like to book Excel training for yourself or your team please send us a message with more information about your organisation and your training requirements.

Estate Agent Marketing Ideas To Increase Enquiries

estate agent marketing ideas

 

5 Easy-To Implement Estate Agent Marketing Ideas

 

With such a fast-moving housing market it’s important to have multiple estate agent marketing ideas written down and ready to go. Relying on one channel or lead source is risky and you could be losing out on business to competitors. Here are 5 easy-to-implement estate agent marketing ideas you can use to boost your business and grow your customer base.

 

1. Maximise The Power of Video Marketing

 

According to Wyzol, 84% of marketers say video has helped them generate leads. From property walk-throughs to meet the team intro’s, videos are already the number one content format on social networks like Facebook and Twitter.

The great news is that video content isn’t as expensive to produce as you might think. Most of the latest phone models have more than enough camera power and pixels to produce high-quality videos and there are plenty of free video editing apps and software online.

Videos are a great way to give your potential customers a better insight into what you do and promote add on services such as property management.

 

2. Keep Your Blog Up To Date

 

A blog is the best way to keep potential customers and buyers up to date with what’s happening with your industry and your business news. Creating valuable resources such as buying guides, FAQ’s and other posts that educate your customers will keep them returning to your website.

Uploading blog posts also create content for you to use for social media posts. Re-purposing blog content is the best way to maximise the returns from your efforts. For example, a blog post could be turned into an infographic, a video or an Instagram carousel with the key takeaways.

 

3. Create Downloadable Resources

 

Not everyone that comes to your website will be ready to use your services. In fact, most will just be in research mode. Adding downloadable content to your website will help you to collect email addresses and keep in touch with those not yet ready to engage.

Asking potential customers for an email address in exchange for a download like ‘5 Tips For First Time Buyers’ will help you keep in touch until they are ready to use your services.

 

4. Send Out Monthly Newsletters

 

Another fantastic way to promote and re-purpose content is to use it in email newsletters. This is a great way to get more views on your blog post and reach the people that may not have seen your social media posts or visited your website in a while.

Newsletters are also a great opportunity to include new listings and updates with buyers that you may not have heard from in a while. The important thing to remember here is not to be too salesy. You want to make sure that your subscribers actually read your emails and don’t delete it as soon as it arrives in their inbox.

 

5. Write Guest Posts On Local Websites

 

Does your estate agents specialise in a particular area? Do you have a member of the team that would love the share their knowledge? Writing a ‘guest post’ is a great way to reach new audiences and generate links back to your website.

The easiest way to get started is to find local businesses that offer complementary services to your own. Once you have a list of 10-15 businesses come up with some ideas that would be of benefit to your customers and theirs. Reach out to them with a blog post title and see what they say. You could also do some joint social media promotion to really maximise your reach.

You could team up with a cleaning company to write a post about post-tenancy cleaning tips, for example.

 

Bonus Tip: Be Efficient & Organised

 

It goes without saying that estate agents are busy people usually juggling multiple viewings and booking requests every day! This can mean the promotion of your business is neglected or drops to the bottom of the priority list.

To get some of your time back we recommend doing a review of your internal processes and software to see if there are any ways you can free up more time to regularly do marketing activity that generates property leads.

From our work with estate agents, we know that the management and reporting side of an estate agents job can be time-consuming. A very simple way to minimise your time spent on this and deliver better insights for your clients on their investments is with a property management spreadsheet.

We recently created a time-saving Excel spreadsheet for a local estate agent which you can read all about in our property management spreadsheet case study.

 

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How to Manage Your Startup Capital During the Pandemic

 

Despite the array of challenges presented by the COVID-19 pandemic, there have been a lot of new business filings over the last year in the UK and beyond. At the end of the day, there are plenty of advantages for entrepreneurs to take hold of right now, and if you approach it the right way, the pros can definitely outweigh the cons.

For example, startups have access to more talent than ever before. Businesses that are closing are selling off unwanted equipment. Business loans are available with the lowest interest rates in recent memory. And there’s a completely new set of customer needs that opens up perfect opportunities for new businesses in many industries.

In short, you have plenty of reasons to launch a startup right now. But to start a business that succeeds long-term, you must be vigilant about managing your capital effectively. The Excel Experts are here with some ideas for how you can do just that.

 

Value your time.

Your time is your most valuable commodity, and it’s essential to treat it as such. While you want to limit overhead costs as much as you can, you also don’t want to miss out on opportunities to make your operations more efficient. Make sure you develop a schedule that optimizes your productivity and try to stick to it as close as you can.

Another way to make the most of your time is to outsource any tasks that someone else could do better. Sure, hiring people costs money. But if you hire an expert for a task for which you lack expertise (or interest), then the task will get done much faster and likely at a higher quality. Plus, you will have more time to spend on running your company and doing the things you do best. Whether you need a WordPress developer, an IT specialist, or an accountant, you can find a wealth of qualified freelancers through online job platforms.

 

Maintain steady cash flow.

For any chance of success, you will need to know where your startup money is coming from and going. Without managing your cash flow, you will eventually run out of funds. Create a budget that will help your business operate smoothly and keep you prepared for the future.

 

Constantly track and monitor your finances.

Creating a budget is one thing; making it work is another. The most practical way to ensure that you stick to your budget is to constantly track and monitor your spending. One option is to hire a small business accountant or bookkeeper; this is ideal for entrepreneurs who have limited knowledge of financial management.

Another option is to manage your own finances through accounting apps and spreadsheet software. If you have a knack for financial management, or if you’re willing to learn, then this is the best way to keep close tabs on your company’s financial standing. And understanding your numbers will help you to plan accordingly for growth. Excel is a top-notch software for organizing a business budget, and consultants like The Excel Experts can help you incorporate this spreadsheet seamlessly into your operations.

 

Minimize fixed expenses.

Finally, remember that generating revenue is the single most important objective for a startup. Avoid the temptation to throw money into a fancy office space or unnecessary amenities. Keep your overhead as low as possible, and put most of your capital toward growth. Then, you can lay a solid foundation on which to build a lucrative long-term venture.

There are plenty of opportunities for new businesses in this day and age. If you choose that now is the time to launch your startup, make sure you make the most of your capital. Along with implementing the tips above, keep learning as much as you can about financial management so that you can keep your company strong from the beginning.

 

If you would like to read more helpful content or learn about how our consultants can help make your business more efficient, visit theexcelexperts.com today!